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'''Beats Apple Music''', is a groundbreaking subscription-based music streaming service, emerged provided by Apple. The service was initially developed as a '''Beats Music''' by Beats Electronics with significant player in the digital music landscape during its brief existence creative input from 2014 to 2015. While the platform gained recognition for its unique approach to music curation and discovery[[Nine Inch Nails]] frontman [[Trent Reznor]], who served as Chief Creative Officer, one of the driving forces behind its creative direction was the iconic musician and composer, NIN art director [[Trent ReznorRob Sheridan]], who was deeply involved in the service's creation and design.

==Inception Development and Codename "Project Daisy" (2011-20142011–2013)==The journey origins of Beats Music began years before its official launch. In can be traced back to 2011, Trent Reznor joined forces with renowned music producers Dr. Dre and Jimmy Iovine to work on when Beats Electronics acquired the development of a music streaming serviceMOG for an undisclosed amount. This project Following the acquisition, Beats officials stated their goal was initially codenamed to develop a "Daisy." Reznor's involvement at this early stage marked the beginning of a collaborative effort truly end-to create a -end music platform that would seamlessly blend technology and artistic visionexperience."

==Trent In December 2012, Beats hired Reznor to serve as Chief Creative Officer (January for a new music service codenamed "Project Daisy." Reznor was initially approached by Beats co-founder Jimmy Iovine, whom he'd known from [[Interscope Records]], to consult on headphone audio quality, but the conversation shifted when Iovine mentioned the streaming service project. As Sheridan explained in a 2013 interview: [https://www.thefader.com/2013/12/04/beats-music-launch-january-August 2014)==-trent-reznor-ian-rogers-daisy/] In January 2013<blockquote>Jimmy [Iovine] has a tremendous amount of respect for Trent. But when Jimmy initially brought Trent on board at Beats, Rolling Stone reported he was looking at him just as a producer and an audio guy... It was by chance then that Jimmy mentioned this other Beats project, this streaming music service. That was something Trent was really interested in, problem solving as it pertains to the music industry and business models.</blockquote> Reznor was named had previously tackled the Chief Creative Officer for problem of modern music distribution in his experiments with the "Daisy" projectpricing and distribution of Saul Williams' ''[[The Inevitable Rise and Liberation of NiggyTardust!]]'' and Nine Inch Nails' ''[[Ghosts I–IV]]'' and ''[[The Slip]]''. This appointment underscored Reznor's integral role in shaping the platformvision for Beats Music centered on intelligent curation and personalized music discovery. In a 2012 interview with The New Yorker's Alec Wilkinson, he explained: [https://archive.ph/PzhPd] <blockquote>What's identity and directionmissing is a service that adds a layer of intelligent curation... As Chief Creative Officergreat as it is to have all this information bombarding you, Reznor brought his extensive musical expertise, innovation, and vision there's a real value in trusted filters. [Daisy is] like having your own guy when you go to the forefrontrecord store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered.</blockquote>

Beats Music officially launched in the US United States on January 21, 2014, after being in development for over two years. ReznorThe service offered: * A library of over 20 million songs for on-demand streaming* Offline downloading capabilities for subscribed users* A unique personalization system combining algorithmic recommendations with human curation* Playlists curated by music professionals and publications including Rolling Stone, Rap Radar, and Pitchfork* Prioritization of original master recordings over cover versions In order to help promote the new platform, Nine Inch Nails released the promotional ''[[Remix 2014 EP]]''s contributions were instrumental in crafting for exclusive streaming on Beats Music, as well as reissuing the platformpreviously Spotify-exclusive ''[[Live 2013 EP]]'' on Beats Music. ==Acquisition by Apple and launch of Apple Music (2014–2015)==Just a few months after Beats Music's user experienceofficial launch, Apple acquired Beats Electronics on May 28, 2014, for $3 billion. [https://www.apple.com/newsroom/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics/] One of the primary reasons Apple acquired Beats was for the Beats Music service. Apple needed an entry point into the streaming music market, content curationas consumer music consumption increasingly moved toward subscription services. Apple Music launched on June 30, 2015, and overall visionthe legacy Beats Music service shutdown on November 30, 2015. Reznor transitioned to Apple Music, where he continued to contribute to the evolution of the music streaming landscape. His unique perspective role as Chief Creative Director at Apple Music involved integrating Beats Music's technology and philosophy into Apple's ecosystem, ensuring a seamless transition for users. Rob Sheridan, who had been involved with the project as creative director since 2011, chose not to transition to Apple alongside Reznor, as he felt the project under Apple was no longer a musician good fit for him, and composer played a crucial role in differentiating Beats Music because he was also transitioning away from other streaming servicesNIN at the time.[https://www.reddit.com/r/nin/comments/te73n4/why_did_rob_sheridan_and_nin_go_separate_ways/]

Under In order to promote the Apple Music launch, Reznor's creative leadershipand Nine Inch Nails posted exclusive content to Apple Music Connect, Beats Music introduced several groundbreaking featuresa direct artist to fan communication feature, including an innovative playlist creation system that combined algorithms with human curation. This approach aimed to provide users with highly personalized music recommendations and playlists''[[With Teeth (halo)#Instrumental Version|With Teeth Instrumental]]'', ''[[The_Fragile_(halo)#The_Fragile_Instrumental|The Fragile Instrumental]]'', reflecting Reznor[[Gone Girl Soundtrack#Outtakes|''Gone Girl''s commitment to delivering a unique outtakes]], and engaging listening experiencefootage from the [[NIN 2014 Europe/UK Tour]].

==Acquisition by Reznor left Apple (May 2014)==Just in 2018, citing a few months after Beats Music's official launch, Apple acquired Beats Electronics on May 28, 2014 for $3 billiondisinterest in being involved in marketing over artistry. One of the primary reasons Apple acquired Beats was for the Beats Music service[https://www. Apple needed an entry point into the streaming music market, as consumer music consumption increasingly moved toward subscription services. Trent Reznor transitioned to Apple Music, where he continued to contribute to the evolution of the music streaming landscape. His role as Vice President of Media at Apple Music involved integrating Beats Music's technology and philosophy into Apple's ecosystem, ensuring a seamless transition for usersstereogum.com/2019319/trent-reznor-interview-nine-inch-nails/interviews/]

==Legacy and Ongoing Impact==While Beats Music as a standalone platform ceased [[Category:Related to exist in 2015, its influence on the digital music industry and the legacy of Trent Reznor's creative contributions endure. Reznor's dedication to artists' rights and his vision for a more artist-friendly streaming environment continue to shape the way music is experienced and consumed in the digital age.NIN]]