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→TOH (Top Of The Hour)
{{expand}}'''Shinya Tsukamoto''' (born January 1, 1960) is a Japanese film director and actor who has twice worked with [[Nine Inch Nails]]. [[Trent Reznor]] stated in an interview[https://www.youtube.com/watch?v=4IwIxiovt_I] that the idea for the metaphor of a person becoming a machine on the song "[[The Becoming]]" was inspired by Tsukamoto's ''Tetsuo: The Iron Man''. Tsukamoto was also the original choice to direct the [[Nine Inch Nails music videos|music video]] for "[[Happiness In Slavery (song)|Happiness In Slavery]]".
==Work with NIN==
<blockquote>Made by Tsukamoto Shinya as the first-ever station ID for MTV Japan, this video was called "TOH (Top of the Hour)". It was used from September 1993 til August 1994.
So far, a number of famous film-makers have made the TOH in the US. This time - exclusively for MTV Japan - Nine Inch Nails, who had been asking Tsukamoto to do their promotional video, penned the music. With this familiar melody [''sic''] by NIN, the video almost feels like a scene from the movie Tetsuo.
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The film won the Station/Network ID award at New York Festival 1994. [The copywriter fails to mention "who", but somebody] Tsukamoto attended the ceremony and got tumultuous applause.
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MTV Europe started using this TOH video in February 1994 for the opening title of the Rock Block programme.</blockquote>