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After the success of the club tour, Nine Inch Nails traveled the world, playing at festivals and large venues. Reznor found that he could write music sober and began working on a follow-up to ''With Teeth,'' setting up makeshift studios on his tour bus, in his dressing room, and in his hotel room. It was one way that he remained sober while on the road and was one of many safety nets he established to help himself stay sober. No longer interested in the backstage partying, he now found enjoyment in making music, which he once saw as a chore or job.
Hurricane Katrina struck New Orleans on August 28, 2005. Reznor was at first concerned about his studio there, but initially it seemed like the city was spared from the storm. The next day, when the city's levee and pump system failed, Reznor was devastated. In the following days, his sadness became anger at the lack of response to the disaster, as he became even more vocal about his disdain with the US government. He was invited to perform on ReactNOW!ReAct Now, a telethon organized by Viacom with proceeds going to the American Red Cross to help those affected by the storm. Reznor performed "Hurt" with Cash's lyrical change, and premiered a new song, "[[Non-Entity]]," an internet-exclusive performance that would later be made into an MP3 file available for purchase. Proceeds from the MP3 went to the American Red Cross. Reznor decided that guitars used on the upcoming concerts would be sold on eBay with proceeds going to the Red Cross. It was one of many nonprofits that Reznor would go on to publicly support. In January 2006, he joined People for the Ethical Treatment of Animals' (PETA's) campaign against the Chinese fur industry, narrating a video documenting the abuse of cats and dogs used in that nation's fur trade. In February 2006 Reznor revealed that he had adopted a retired racing greyhound, emphasizing animal adoption and rescue.
When the [[Live: With Teeth]] tour ended in July 2006, Reznor rented a house in a wooded area outside of Malibu to begin turning the sounds created on the tour into a new album.