And that supported other things that were interesting to us like aggressive music and a sense of the self-referential, looking back at other albums and pilfering bits of the art design to confuse people and also because I was thinking about those records. To try picking up a guitar, which I told myself I would never do again for whatever reason and finding, you know what? It sounds fucking good. Listening back and going, you know what? That was a good song from 25 years ago, it’s not bad to play something like that. There are no rules. That was the first record.
It wasn’t fully mapped out but it was meant to feel like if we broke up one big record – if it was ''Downward Spiral'', which has acts, if we do an album like that, but release one act at a time, it will be more immediate and the level of adrenaline and momentum will be higher. And maybe it will be consumed in a way that feels more digestible to an outside world that doesn’t have long attention spans anymore.