Of the artwork, Rob Sheridan went on to state: "For Nine Inch Nails' album, we created logos representing each song, and embedded them in the MP3s to give each song its own visual identity when played digitally. Each logo played upon the meaning or title of the song, sometimes overtly, sometimes very abstractly. A scribbled red line crossed into most of the images, struggling to find harmony with the shapes, but ultimately failing."
The cover of the booklet is a new piece of artwork that depicts several light gray lines on a dark background (the same color as the one for 1,000,000). Five lines, two on the ends and three in the middle, all travel straight downward from the top edge to the bottom. Two more lines, in between the three middle and two outside, on each side, start straight downward, then slant inward, then travel straight downward parallel to the other lines before they would intersect the ones in the middle. These lines combined form the
usual NIN logo (second "N" being backwards).