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When purchasing the album in MP3 or Apple Lossless formats through nin.com, each track is embedded with unique track art that differs from the photograph in the PDF. While some of the images appear to be cropped from the larger PDF, most of the images are noticeably different. A slideshow on the Blu-ray from the Deluxe and Ultra-Deluxe editions contains un-cropped versions of the images embedded in the digital version of the album.
In a post on his Patreon[https://www.patreon.com/posts/55868857], Rob Sheridan posted the following background info:
<blockquote>When the ''Ghosts I-IV'' album was coming together, Trent Reznor and I talked about what the visual approach would be, and agreed it should feel organic and textural, something aesthetically miles away from the glitchy sci-fi visuals of NIN's previous release, ''[[Year Zero]]''. The instrumental pieces of music that comprised ''Ghosts'' felt like soundtracks to places, so environmental photography was a natural fit. I also wanted to capture the recording process itself in a textural way, and blend photography from the studio in with environmental photography, creating a mix of textures that represented the music both directly and thematically.<br><br>
While we were busy in the studio and Joshua Tree, we sent photographer Phillip Graybill out on a road trip across the US armed with a vintage film camera, specifically to capture environmental textures we could use as imagery in the album. We chose one of his photos from the unique desert landscape of White Sands, New Mexico to be the album cover. A lot of Phillip's photography from ''Ghosts'', especially the album cover, is often misattributed to me, but I only took about half of the photos in ''Ghosts''. Between Phillip's photos and mine we ended up with a massive pool of fantastic art, so Trent and I had a lot to work with as we sat down to pair photos with songs. This led to each track having its own cover art in the digital release, a unique touch I always loved (I did it again on NIN's ''[[The Slip]]'' and [[How To Destroy Angels|HTDA]]'s ''[[Welcome Oblivion (album)|Welcome Oblivion]]'') and still wish it was a feature that streaming services supported.</blockquote>
==Album Credits==