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→Music Video
A [[Nine Inch Nails music videos|music video]] was made for this song. Released on January 14, 2000, it was directed by Walter Stern and Jeff Richter. It features macrophotography, offering extreme close-up shots of Reznor until zooming out and revealing the entire band performing the song in a red room, with Reznor on keyboards. The band destroys the set at the end of the video.
An alternate version of this video has recently surfacedmuch later, directed entirely by Stern. The scenes macrophotography section of the band video is edited different in some places. The cuts tend to be longer and more stable. In the red room official video, the cuts are gone shorter, and have a visual effect has been replaced by scenes added where the picture jerks, as if the film is slipping in projection. There is also footage of the inside of someone's mouth, and macrophotography of a woman (who is later revealed to be a backup singer) that are not in the official video. As the macrophotography travels through the hair to transition to the band performing performance, in this alternate cut, the song in sky is white, and reveals an all-white room, with a woman seen in some of the shots of which the bandis performing. This woman In the long shots, two women can also be seen in extreme close-up in some of performing backing vocals with the scenes band; however, they are not present in the first 2/3 later, tighter shots of the videoband. There are also The band performance in this version is still intercut with some extreme close-up macro shots used that didn't make it into the Stern/Richter version of the video. Intercut with the band scenes at the end are more extreme close-ups of Reznor.
Near the end of the original video, the band ends up smashing their equipment. One of the casualties is a Nord Modular Keyboard that Trent Reznor is playing. That specific keyboard went up for sale on eBay on December 3rd, 2009 and was listed with the serial number MA97110098.