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'''Apple Music''' is a subscription-based music streaming service provided by Apple. The service was initially developed as '''Beats Music''' by Beats Electronics with significant creative input from [[Nine Inch Nails]] frontman [[Trent Reznor]], who served as Chief Creative Officer, and NIN art director [[Rob Sheridan]], who was deeply involved in the service's creation and design.
==Inception Development and Codename "Project Daisy" (2011-2014)==The journey origins of Beats Music began years before its official launchcan be traced back to 2011 when Beats Electronics acquired the streaming service MOG for an undisclosed amount. Following the acquisition, Beats officials stated their goal was to develop a "truly end-to-end music experience. " In 2011December 2012, Trent Beats hired Reznor joined forces with renowned to serve as Chief Creative Officer for a new music producers Drservice codenamed "Project Daisy. Dre and " Reznor was initially approached by Beats co-founder Jimmy Iovine to work consult on headphone audio quality, but the conversation shifted when Iovine mentioned the development streaming service project. As Sheridan explained in a 2013 interview: [https://www.thefader.com/2013/12/04/beats-music-launch-january-2014-trent-reznor-ian-rogers-daisy/] <blockquote>Jimmy [Iovine] has a tremendous amount of respect for Trent. But when Jimmy initially brought Trent on board at Beats, he was looking at him just as a producer and an audio guy... It was by chance then that Jimmy mentioned this other Beats project, this streaming music streaming service. This project That was something Trent was initially codenamed "Daisy." Reznor's involvement at this early stage marked really interested in, problem solving as it pertains to the beginning of a collaborative effort to create a music platform that would seamlessly blend technology industry and artistic visionbusiness models.<blockquote>
==Trent Reznor as Chief Creative Officer (January 2013-August 2014)==