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→Development and "Project Daisy"
The origins of Beats Music can be traced back to 2011 when Beats Electronics acquired the streaming service MOG for an undisclosed amount. Following the acquisition, Beats officials stated their goal was to develop a "truly end-to-end music experience."
In December 2012, Beats hired Reznor to serve as Chief Creative Officer for a new music service codenamed "Project Daisy." Reznor was initially approached by Beats co-founder Jimmy Iovine , whom he'd known from [[Interscope Records]], to consult on headphone audio quality, but the conversation shifted when Iovine mentioned the streaming service project. As Sheridan explained in a 2013 interview: [https://www.thefader.com/2013/12/04/beats-music-launch-january-2014-trent-reznor-ian-rogers-daisy/]
<blockquote>Jimmy [Iovine] has a tremendous amount of respect for Trent. But when Jimmy initially brought Trent on board at Beats, he was looking at him just as a producer and an audio guy... It was by chance then that Jimmy mentioned this other Beats project, this streaming music service. That was something Trent was really interested in, problem solving as it pertains to the music industry and business models.</blockquote>
Reznor had previously tackled the problem of modern music distribution in his experiments with the pricing and distribution of Saul Williams' ''[[The Inevitable Rise and Liberation of NiggyTardust!]]'' and Nine Inch Nails' ''[[Ghosts I–IV]]'' and ''[[The Slip]]''. Reznor's vision for Beats Music centered on intelligent curation and personalized music discovery. In a 2012 interview with The New Yorker's Alec Wilkinson, he explained: [https://archive.ph/PzhPd]
<blockquote>What's missing is a service that adds a layer of intelligent curation... As great as it is to have all this information bombarding you, there's a real value in trusted filters. [Daisy is] like having your own guy when you go to the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered.</blockquote>
==Trent Reznor as Chief Creative Officer (January 2013-August 2014)==