'''Apple Music''' is a subscription-based music streaming service provided by Apple. The service was initially developed as '''Beats Music''' by Beats Electronics with significant creative input from [[Nine Inch Nails]] frontman [[Trent Reznor]], who served as Chief Creative Officer, and NIN art director [[Rob Sheridan]], who was deeply involved in the service's creation and design.
==Development and "Project Daisy"(2011–2013)==
The origins of Beats Music can be traced back to 2011 when Beats Electronics acquired the streaming service MOG for an undisclosed amount. Following the acquisition, Beats officials stated their goal was to develop a "truly end-to-end music experience."
<blockquote>What's missing is a service that adds a layer of intelligent curation... As great as it is to have all this information bombarding you, there's a real value in trusted filters. [Daisy is] like having your own guy when you go to the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered.</blockquote>
==Trent Reznor as Chief Creative Officer Beats Music Official Launch (January 2013-August 2014)==In January 2013, Rolling Stone reported that Trent Reznor was named the Chief Creative Officer for the "Daisy" project. This appointment underscored Reznor's integral role Beats Music officially launched in shaping the platform's identity and direction. As Chief Creative OfficerUnited States on January 21, Reznor brought his extensive musical expertise2014, innovation, and vision to the forefrontafter being in development for over two years.The service offered:
==Beats Music Official Launch (January 2014)==* A library of over 20 million songs for on-demand streaming* Offline downloading capabilities for subscribed usersBeats Music officially launched in the US on January 21, 2014. Reznor's contributions were instrumental in crafting the platform's user experience* A unique personalization system combining algorithmic recommendations with human curation* Playlists curated by music professionals and publications including Rolling Stone, content curationRap Radar, and overall vision. His unique perspective as a musician and composer played a crucial role in differentiating Beats Music from other streaming services.Pitchfork* Prioritization of original master recordings over cover versions
In order to help promote the new platform, Nine Inch Nails released the promotional ''[[Remix 2014 EP]]'' for exclusive streaming on Beats Music, as well as reissuing the previously Spotify-exclusive ''[[Live 2013 EP]]'' on Beats Music.
Under Reznor==Acquisition by Apple and launch of Apple Music (2014–2015)==Just a few months after Beats Music's creative leadershipofficial launch, Apple acquired Beats Music introduced several groundbreaking featuresElectronics on May 28, 2014, including an innovative playlist creation system that combined algorithms with human curationfor $3 billion. [https://www.apple. This approach aimed com/newsroom/2014/05/28Apple-to provide users with highly personalized -Acquire-Beats-Music-Beats-Electronics/] One of the primary reasons Apple acquired Beats was for the Beats Music service. Apple needed an entry point into the streaming music market, as consumer music recommendations consumption increasingly moved toward subscription services. Apple Music launched on June 30, 2015, and playliststhe legacy Beats Music service shutdown on November 30, reflecting Reznor's commitment to delivering a unique and engaging listening experience2015.
==Acquisition by Apple (May 2014)==Just a few months after Beats Music's official launch, Apple acquired Beats Electronics on May 28, 2014 for $3 billion. One of the primary reasons Apple acquired Beats was for the Beats Music service. Apple needed an entry point into the streaming music market, as consumer music consumption increasingly moved toward subscription services. Trent Reznor transitioned to Apple Music, where he continued to contribute to the evolution of the music streaming landscape. His role as Chief Creative Director at Apple Music involved integrating Beats Music's technology and philosophy into Apple's ecosystem, ensuring a seamless transition for users.
Rob Sheridan, who had been involved with the project as creative director since 2011, chose not to transition to Apple alongside Reznor, as he felt the project under Apple was no longer a good fit for him, and because he was also transitioning away from [[NIN]] at the time.[https://www.reddit.com/r/nin/comments/te73n4/why_did_rob_sheridan_and_nin_go_separate_ways/]
==Legacy In order to promote the Apple Music launch, Reznor and Ongoing Impact==While Beats Nine Inch Nails posted exclusive content to Apple Music as Connect, a standalone platform ceased direct artist to exist in 2015fan communication feature, including ''[[With Teeth (halo)#Instrumental Version|With Teeth Instrumental]]'', its influence on the digital music industry and the legacy of Trent Reznor's creative contributions endure. Reznor's dedication to artists[[The_Fragile_(halo)#The_Fragile_Instrumental|The Fragile Instrumental]]'', [[Gone Girl Soundtrack#Outtakes|''Gone Girl'' rights and his vision for a more artist-friendly streaming environment continue to shape the way music is experienced outtakes]], and consumed in footage from the digital age[[NIN 2014 Europe/UK Tour]].
Reznor left Apple in 2018, citing a disinterest in being involved in marketing over artistry.[https://www.stereogum.com/2019319/trent-reznor-interview-nine-inch-nails/interviews/]
[[Category:Related to NIN]]