'''Beats Apple Music''', is a groundbreaking subscription-based music streaming service, emerged provided by Apple. The service was initially developed as a '''Beats Music''' by Beats Electronics with significant player in the digital music landscape during its brief existence creative input from 2014 to 2015. While the platform gained recognition for its unique approach to music curation and discovery, one of the driving forces behind its creative direction was the iconic musician and composer, [[Nine Inch Nails]] frontman [[Trent Reznor]]. Reznor's former designer , who served as Chief Creative Officer, and NIN art director [[Rob Sheridan]] , who was also instrumentaldeeply involved in the service's creation and design.
==Inception and Codename "Daisy" (2011-2014)==