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124 bytes added ,  16:34, 27 May 2018
rollback if bad idea
==Alternate Reality Game==
[[Image:artisresistance.jpg|thumb|77px|Art Is Resistance Poster]]
An alternate reality game was constructed by Trent Reznor and [[Rob Sheridan]], then run in partnership with and developed by [[wp:42 Entertainment|42 Entertainment]] to provide listeners with a greater understanding of the album's concept. Reznor paid for the ARG himself, trying to keep it a secret from his record company as much as possible[http://www.wired.com/entertainment/music/magazine/16-01/ff_args], stating: ''"What you are now starting to experience IS 'year zero'. It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride."'' The game ran from roughly February 12, 2007 to May 2007, beginning when a string of mysterious websites was discovered around the internet related to the album; the game has since been nominated for two Webby Awards[http://www.theninhotline.net/news/#1207737486]. Learn more at the [[Year Zero Research]] page and view the [[Timeline of Year Zero Discovery|timeline of discovery]] for an explanation of how things unfolded, also, 42 Entertainment has a complete overview of the project [http://www.42entertainment.com/work/yearzero here]. A glossary of terms related to the world of ''Year Zero'' can be found [[Year Zero Glossary|here]].
==Trent Reznor on ''Year Zero''==
<blockquote>"This record began as an experiment with noise on a laptop in a bus on tour somewhere. That sound led to a daydream about the end of the world. That daydream stuck with me and over time revealed itself to be much more. I believe sometimes you have a choice in what inspiration you choose to follow and other times you really don't. This record is the latter. Once I tuned into it, everything fell into place... as if it were meant to be. With a framework established, the songs were very easy to write. Things started happening in my "real" life that blurred the lines of what was fiction and what wasn't. The record turned out to be more than a just a record in scale, as you will see over time.
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Part one is year zero. Concept record. Sixteen tracks. All written and performed by me, produced / programmed by me and Atticus Ross, mixed by Alan Moulder, mastered by Brian "Big Bass" Gardner. Release date: April 17, 2007.
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==External Links==
*[http://vimeo.com/3554852 ''Year Zero'' teaser trailer]
*[http://portraitofdecay.net/yearzero.nin.com/ index.html yearzero.nin.com(archived at Portrait of Decay)]
*[http://www.42entertainment.com/work/yearzero 42Entertainment's summary of the ARG]
*[http://robsheridan.tumblr.com/post/45355542834/trent-reznor-london-2007-promo-photos-by-rob ''Year Zero'' promo photos by Rob Sheridan, part 1]
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