Changes

The video for this song was directed by [[Rob Sheridan]] and Reznor, debuting at NIN.com on March 17, 2005. It's a basic performance video, filmed with a digital camera in the band's rehearsal space. The film has been tinted blue and some distortion does occur, due to the nature of the camera and how it responds to fast movements. It is possible that this distortion is intended, as it appears to be an exaggerated artifact of poor deinterlacing. This would go along with the album's original theme of digital noise bleeding through. The video also features a digital zoom- the zoom—the image appears so pixelated and interlaced because Sheridan used key-framing to create digital camera movements and zooms in post, giving the visuals an even grittier feel.