Changes

An alternate reality game was constructed by Trent Reznor and [[Rob Sheridan]], then run in partnership with and developed by [[wp:42 Entertainment|42 Entertainment]] to provide listeners with a greater understanding of the album's concept. Reznor paid for the ARG himself, trying to keep it a secret from his record company as much as possible[http://www.wired.com/entertainment/music/magazine/16-01/ff_args], stating: ''"What you are now starting to experience IS 'year zero'. It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride."'' The game ran from roughly February 12, 2007 to May 2007, beginning when a string of mysterious websites was discovered around the internet related to the album; the game has since been nominated for two Webby Awards[http://www.theninhotline.net/news/#1207737486]. Learn more at the [[Year Zero Research]] page and view the [[Timeline of Year Zero Discovery|timeline of discovery]] for an explanation of how things unfolded, also, 42 Entertainment has a complete overview of the project [http://www.42entertainment.com/work/yearzero here]. A glossary of terms related to the world of ''Year Zero'' can be found [[Year Zero Glossary|here]].