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<blockquote>Made by Tsukamoto Shinya as the first-ever station ID for MTV Japan, this video was called "TOH (Top of the Hour)". It was used from September 1993 til August 1994.
So far, a number of famous film-makers have made the TOH in the US. This time - exclusively for MTV Japan - Nine Inch Nails, who had been asking Tsukamoto to do their promotional video, penned the music. With this familiar melody [''sic''] by NIN, the video almost feels like a scene from the movie Tetsuo.
The film won the Station/Network ID award at New York Festival Festivals TV & Film Awards 1994. [The copywriter fails to mention "who", but somebody] attended the ceremony and got tumultuous applause.
MTV Europe started using this TOH video in February 1994 for the opening title of the Rock Block programme.</blockquote>