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[[Image:Iamtryingtobelievetourshirt.jpg|thumb|Tour t-shirt]]
[https://web.archive.org/web/20071226120408/http://iamtryingtobelieve.com/ http://iamtryingtobelieve.com/ (archived at the Wayback Machine)]
A t-shirt from the [[Performance_2007#European_spring_tour|early 2007 European tour]] of [[Nine Inch Nails]] had one of the earliest [[Year_Zero#Alternate_Reality_Game|Year Zero alternate reality game]] clues. The highlighted letters spelled out ‘iamtryingtobelieve’ which was found out to be a website when adding “.com” to it.